The Great Serta Mattress Heist

“The Great Serta Mattress Heist” was a mystery contest that I created for Serta Mattress. There were a series of clues on Facebook for users to try and figure out where The Serta Counting Sheep took the Serta Perfect Sleeper mattress after stealing if from Serta’s World Headquarters. I designed a fangate page where users had to become a fan of Serta Mattress in order to continue. Once they “Liked” Serta, they were taken to a landing page I designed to show the Heist commercial. That page finally took the user to the “Clue” page where the user would use the clue to try to figure out where the Serta Counting Sheep took the mattress, as well as an entry form for various prizes each week. There were three separate clue pages, which were each displayed for one week, as well as a final design for the grand prize. I did the layout in Illustrator and styled it with CSS inside Wildfire, which is a social media marketing software used to create Facebook applications. (Screenshot, contest finished.)

 

The Great Serta Mattress Heist