Meg Cogsdill

Digital Designer, Email Designer, Email Developer, Web Designer, Print Designer, Ad Designer

Portfolio

  • All
  • Email
  • Web
  • Print

Education, Software & Experience

My Education

The Illinois Institute of Art

Bachelor's of Fine Arts | 2009-2010

I moved to Chicago to finish up my Bachelor's Degree with a major of Web Design and Interactive Media.

The Art Institute of Michigan

Bachelor's of Fine Arts | 2008-2009

I decided to further my graphic design education by transferring to a dedicated art school. This is where I began my major of Web Design and Interactive Media.

Oakland Community College

Pre-requisite courses + graphic design | 2004-2008

Started taking pre-requisite courses with becoming a dental hygienist in mind and then decided to follow my heart and switched to taking graphic design classes.

Software

Adobe Creative Suite

Illustrator, Photoshop, Dreamweaver, InDesign

Microsoft Suite

Word, Powerpoint Design, Excel

Email testing Software

Litmus and Email On Acid

Email Deployment Software

Luminate Online, Listrak, Mailchimp, StrongView

Project Management

Smartsheet, Basecamp, Asana, Jira, monday.com

My Experience

Senior Email and Creative Specialist

Alzheimer's Association | 2016 - Present

  • Design, code, and deploy responsive emails using Luminate Online to reach millions of users, employing conditional content for personalized engagement
  • Lead and supervise a team of email developers to ensure efficient and high-quality deliverables
  • Conduct frequent A/B tests on email campaigns to optimize performance and engagement
  • Collaborate with internal partners to design and distribute monthly e-newsletters
  • Design inserts for direct mail pieces to enhance outreach efforts
  • Develop static and animated banner ads using HTML5 for various campaigns

Freelance Designer

AmTrav | 2013 - 2017

  • Designed print slicks and large pop-up banners for trade shows to enhance brand visibility
  • Developed responsive HTML email templates to support marketing initiatives

Temporary Contractor

Merkle | 2016

  • Learned about the exciting and fast-paced atmosphere of a large agency
  • Worked on photo editing for two new pharmaceutical websites
  • Made client edits to wireframes of their pharmaceutical websites before launch

Web Content Administrator

PureEdge Lighting | 2014-2015

  • Maintained quality control by regularly reviewing and updating website content and product descriptions
  • Designed, coded, and deployed HTML emails to a subscriber base of over 15,000
  • Created infographics for social media marketing to improve engagement

Temporary Contractor

IPSOS | 2013-2014

  • Designed several rounds of Ad Campaigns
  • Designed and built email templates that were sent out to survey takers
  • Worked with a team on the i-Say.com website using a CMS

Freelance Designer

Serta Mattresses | 2011-2016

  • Collaborated on various design projects including partnerships with external brands such as Vera Wang
  • Utilized Wildfire, a Social Media Marketing Software, to create engaging Facebook contests
  • Designed Facebook Tabs & Contests, Banner Ads, and Print Newsletters to support marketing campaigns

Lead Flash Designer

TrainingU24/7 | 2011-2013

  • Led the design and development of Flash-based training modules to facilitate effective learning
  • Consistently met project deadlines to ensure timely delivery of training materials
  • Collaborated as a team with Instructional Designers and 3D Graphic Modeler

My Services

Email

Design, develop, test and deploy emails. These include fundraising emails, event emails, invitations, newsletters and many more. When I started my current position, I took on converting all emails to be mobile responsive.

Web Graphics/Ads

I've done lots of graphics for use on the web including banner ads, Facebook ads, inbox ads (ex. Google Discovery), Facebook contests artwork, infographics and much more.

Print Design

Some examples of print pieces I've done include Serta Mattress Newsletters, various fact sheets, pop up banners for trade shows, flyers, and fundraising postcards.

© Megan Cogsdill